The small business owners create post-transaction touchpoints and after-sales service practices that ensure they’re offering the best experience they can to their customers, all while keeping their brand top of mind.

These marketing habits boost both loyalty and upselling ability. They also add to the value of the originally purchased product or service. There was a reason that your customers bought, and there’s a way to “wow” them after the sale is complete with excellent follow-up services and products. By doing so, you give them more proverbial bang for their buck.

Engaging customers in this way mutually benefits both of you in the long run. While customers get extra value with after sales services and products, your company gets a leg up in its quest to recruit an army of brand ambassadors and trusted voices who can provide feedback on new products, services, initiatives and more